David Kohl-USA TODAY Sports

Cincinnati Reds MLB's 21st Most Valuable Franchise

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The average value of a Major League Baseball team is $1 billion.

Yesterday, Bloomberg released its finding in determining the values of each of MLB’s franchises. The link will take you to an interactive infographic. Click on a team’s logo, then hover over another team’s logo and you can compare the valuations.

We’ll do that for all the National League Central teams in a bit.

It should be of no surprise that the New York Yankees sit atop this list, at a value of almost $3.3 billion. The others in the top five are:

2. Los Angeles Dodgers – $2.1B
3. Boston Red Sox – $2.06B
4. New York Mets – $2.05B
5. Chicago Cubs – $1.32B

According to Neilsen, the top three markets are represented in the top five: New York, Los Angeles and Chicago. Boston’s DMA comes in as the US #7 market.

So I bet you’re now wondering about the bottom five. Here they are:

30. Tampa Bay Rays – $530M
29. Kansas City Royals – $540M
28. Cleveland Indians – $575M
27. Colorado Rockies – $580M
26. Oakland Athletics – $590M

Overall, Bloomberg notes that the average team value is $1 billion, which is over 35% more than previous estimates. On the infographic to which I referred, there is a link to an article. Within that article was a particularly telling quote from Anthony Di Santi, the managing director of the sports finance advisory division of New York-based Citigroup Inc.’s private bank.

“Major League Baseball is catching up to valuations of the National Football League. It’s because they’ve been exploiting the media opportunities that are available to them on a national level.”

Another feather in baseball’s cap would be that during last night’s broadcast of Game 1 of the World Series, FOX won the ratings battle, drawing an 8.6. That was 37% higher than the second place network. I’ll assume that was CBS because Survivor aired.

As far as our beloved Cincinnati Reds are concerned, the Neilsen DMAs reflect that Cincinnati in MLB’s smallest media market at #35 overall, but 21st in team value. Milwaukee is just above Cincy at #34. Sure, three teams in the division are in the bottom third, but Cincinnati and Milwaukee fare well in comparison to their DMA rank.

Here’s how all the teams in the NL Central compare.

Valuation Reds Rank Cubs Rank Brewers Rank Pirates Rank Cards Rank
Total value $680 21 $1,320 5 $615 22 $610 23 $805 15
Team value $567 18 $1,000 4 $504 21 $500 22 $693 11
RSN     $181 8          
Related     $32 6            
Revenue $205 19 $320 4 $205 20 $185 27 $250 10
Gate receipts $54 17 $128 4 $64 15 $39 25 $105 6
Concessions $15 19 $30 3 $18 15 $14 20 $25 8
Sponsorships $19 18 $18 19 $18 20 $15 26 $26 9
Media rights $66 20 $90 6 $55 29 $56 28 $62 25
Parking $6 11 $3 17 $6 9        
Rev Share gain/(loss) $22 8 -$39 12 $19 9 $35 3 -$6 20

*- totals in millions

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